January 17, 2023, Bangkok - The Ministry of Digital Economy and Society by the Digital Economy Promotion Agency, together with partners, present 2 core projects to the Prime Minister at Government House for the year 2023 under d-CONNECTIVITY initiative, which aims to promote data integration and upgrading for Thai businesses. This initiative is based on the idea of Digital Infinity, or digital with no limits.
Mr. Chaiwut Thanakamanusorn, Minister of Digital Economy and Society (MDES) along with Asst. Prof. Dr. Nuttapon Nimmanphatcharin President/CEO of depa and high-level executives from Travisco Technology, Tellscore, and Etailigence, who help develop platforms for depa’s two projects for the year 2023 under the concept of Digital Infinity - digital with no limits, supported by the Digital Economy and Society Development Fund (DEFund), introduce the strategy called d-CONNECTIVITY for driving data integration and upgrading Thai entrepreneurs, to Gen. Prayut Chan-o-cha, Thai Prime Minister at Santi Maitri Building, Government House.
Asst. Prof. Dr. Nuttapon reveals that DIGITAL CONNECTIVITY (d-CONNECTIVITY), or the connection between devices, people, businesses, and society, is one way to create a sustainable competitive advantage in the digital field. This also includes the collection of big data, the use of data, and the processing of data for various purposes.
depa has been promoting and assisting businesses in accessing digital technology through strategies that drive data integration and upgrading for Thai entrepreneurs in two projects, including the ‘Open City, Open Thailand Tourism with Digital’ project, which develops the ThailandCONNEX platform, a national digital tourism platform, in collaboration with Travisco Technology as a center for connecting various types of tourism businesses in Thailand with Online Travel Agents (OTAs). In exchange, Thai and international OTAs will have better and more convenient access to Thailand’s travel resources.
“The goal of ThailandCONNEX is to bring together more than 100,000 tourism operators on a single platform, offering at least 200,000 products and services. It is expected to generate an annual economic value of more than 12,000 million baht. Furthermore, it will promote the use of private sector digital technology in the travel industry and prepare for the transition to the data economy era, as well as upgrade digital content creation for over 5,500 entrepreneurs,” said President/CEO of depa.
CONNEXION is another project that is a collaboration between depa, Etalligence, and Tellscore. It is divided into two parts: CONNEXION (www.depaconnexion.com) and Etailligence. CONNEXION is the main online platform that will help the unemployed and new graduates who are looking for jobs to upgrade their knowledge, develop new skills in technology, and digital innovation, and are important for the current E-Commerce such as content creator, and influencer industries.
There will be training for two courses, Digital Content Creator and Digital Influencer, on the CONNEXION platform, with three levels: basic, intermediate, and advanced. The platform will accept at least 24,800 attendees who will learn theoretical and practical skills from industry experts and promote the creation of over 200,000 product stories or reviews.
Etailligence is a large E-Commerce data platform in Thailand. It aims to connect Thai businesses with leading E-Commerce platforms in the market. It collects information from Thai online merchants such as product names, brands, product descriptions, major product categories, unit purchase prices, and quantities. Businesses can use this data in the form of dashboards to get an overview of store analysis, filter products of interest by category, trend analysis of popular products, market overview, and track the popularity of products that users are interested in.
“Both platforms have data collection to support growth in various dimensions, including tourism, which will benefit business operators in developing marketing strategies to attract both Thai and foreign tourists. The E-Commerce business is an opportunity to create jobs and income, adapting to the preferences and interests of the younger generation. Both projects will play an important and beneficial role in the future development of Thailand’s economy and digital society,” said depa’s President/CEO said.
After hearing the direction for driving the integration and upgrading of Thai businesses, Gen. Prayut stated that d-CONNECTIVITY is the future of Thailand. It’s an important step in helping to increase competitiveness for Thai tourism and E-Commerce businesses. The data collected on the platform will be used to create a competitive advantage for businesses, and depa under MDES will be assigned to accelerate the integration for the maximum benefit of Thai businesses and hopes that both projects will be a major contributor to the development of the digital economy and society of Thailand.
